Founded in 1949 in Kobe, Hyogo Prefecture, Japan, ASICS is one of Japan’s most iconic sports brands.
The founder, Kihachiro Onitsuka, started developing sports shoes with the vision of supporting the healthy growth of young people both physically and mentally through sports.
The brand name ASICS comes from the initials of the Latin phrase “Anima Sana In Corpore Sano”, which means “A sound mind in a sound body.“
ASICS offers a wide range of footwear designed for various sports, including running shoes, training shoes, basketball shoes, and tennis shoes. Through years of research and technological innovation, the brand continues to pursue outstanding performance, functionality, and comfort.
Today, ASICS provides not only performance footwear for athletes but also lifestyle shoes and apparel that are perfect for everyday use. From serious athletes to people who enjoy walking, casual outings, and urban lifestyles, ASICS continues to be loved by people around the world.