“What is BUFF? Versatile Tube Neckwear from Spain Now Available at FITTWO”

Hello! We are FITTWO, an outdoor shop located in Ueno, Tokyo.

We’re excited to announce that our store has started carrying BUFF, a multifunctional neckwear brand born in Barcelona, Spain. Perfect not only for outdoor activities and sports but also for daily use. Be sure to check out this versatile gear!

【New Brand】BUFF｜Multifunctional Neckwear from Barcelona, Spain

Founded in 1992 in Barcelona, Spain, BUFF was created when founder Joan Rojas designed a seamless tubular neckwear as comfortable gear for motorbike riding. Since then, BUFF has spread worldwide thanks to its functionality and stylish designs, and is now loved in over 110 countries.

What is BUFF? Brand Background & Appeal

Source: Official Website

• Founded: 1992, Barcelona, Spain
• Feature: Seamless tubular neckwear
• Use: Commuting, running, trekking, cycling, travel, daily wear
• Lineup: Wide variety of colors, prints, and seasonal fabrics (summer & winter)

Signature Item “Neckwear”｜Over 13 Different Ways to Wear

BUFF’s iconic Neckwear can be styled in more than 13 different ways thanks to its stretchy fabric. The possibilities are endless depending on your creativity.

Examples of Use (13+ Ways)

Lightweight and easy to use, it transitions seamlessly from city to outdoor fields.

Limited Prints & Perfect for Souvenirs｜Collectible Designs Around the World

One of BUFF’s charms is its regional limited prints alongside iconic patterns and artist collaborations. They make perfect “travel memories” from each destination.
In Japan, designs featuring cherry blossoms and Mount Fuji are especially popular as gifts. Lightweight and compact, BUFF is also an excellent souvenir.

Recommended for People Who…

• Want a practical travel souvenir
• Need gear that works for both outdoor & sports
• Enjoy matching patterns & fabrics with the season or outfits

Top-Class Functionality｜Breathable, Quick-Drying & Lightweight

BUFF’s neckwear uses fabrics with excellent breathability, quick-drying, and lightweight properties. Even during sweaty activities, it resists stickiness and dries quickly after washing, making it ideal for daily heavy use.
In summer, choose from UV protection or cooling types; in winter, fleece and merino wool offer warmth and comfort.

Why Athletes & Outdoor Lovers Choose BUFF

• Sweat management & sun protection for running and trail activities
• Temperature regulation for trekking & camping
• Wind and bug protection for cycling
• Everyday use against air-conditioning & cold weather

FITTWO’s Recommended Ways to Choose

1. By Purpose (Running, Cycling, Hiking, Daily Use)

For active use, choose models with UPF50 sun protection and evaporative cooling. For city wear, prioritize stylish designs. For colder seasons, merino wool and high-insulation Polar Fleece keep you warm.

2. By Season (Summer = UV & Cooling / Winter = Fleece & Merino)

Choose thin UV-protection fabrics for summer, and insulating fabrics for winter.

3. Fit & Stretch

Most models are unisex, one-size-fits-all. The fit can be adjusted by how you wear it.

FAQ

Q. Can I wash BUFF products?

A. Yes. We recommend using a laundry net, gentle cycle, and air drying in the shade. They dry quickly for easy care.

Q. Can BUFF be used both in summer and winter?

A. Absolutely. Choose UV/cooling types for summer, and fleece/merino wool for winter.

Q. Is BUFF only for sports?

A. Not at all. BUFF is also great for commuting, traveling, air-conditioning protection, and even hair styling.

Summary｜BUFF Adds Comfort & Playfulness to Your Lifestyle

With seamless comfort, 13+ ways to wear, and exclusive designs as travel memories, BUFF is the ultimate versatile neckwear that enhances your style from everyday life to outdoor adventures.

At FITTWO, we carry a full seasonal lineup. Please try the fabric and fit in-store.

For stock and availability, feel free to ask our staff. We look forward to welcoming you!