Introducing CARIUMA – A Sustainable Sneaker Brand from Brazil!

2025 4/14

2025.04.14

Hi, I’m Seki, the manager of FITTWO, an outdoor shop in Ueno!

We’re excited to announce that we’ve started carrying the Brazilian sneaker brand CARIUMA!

Sustainability has become a major theme in the fashion industry in recent years, and among the brands drawing attention is CARIUMA—a sneaker brand from Brazil that we’re thrilled to introduce. In this post, I’ll walk you through the appeal of CARIUMA!

TOC

What is CARIUMA?

CARIUMA was founded in 2018 in Rio de Janeiro, Brazil.

The brand was created with a shared philosophy between its founders: “To build a company that serves people and the planet better.”

True to their words, they are committed to making extremely comfortable shoes while also being environmentally responsible.

CARIUMA is also deeply rooted in board sports like skateboarding and surfing. The founders themselves were familiar with board culture, and their love for freedom and connection with nature is clearly reflected in the brand’s philosophy and design.

They offer skate-specific models and are actively partnering with professional skaters!

Their seamless blend of surf/skate lifestyle and sustainable values is what makes this brand truly special!

Minimal & Easy-to-Style Designs

The designs are simple and versatile, making them easy to pair with any outfit and great for everyday wear.

Let me introduce some of their iconic models!

Catiba Pro 2.0

This updated version of their signature skate shoe combines high durability and excellent comfort.

It features a clean design, an eco-conscious upper made with recycled materials, and a grippy sole—perfect not just for skating but also for daily use.

Ideal for those with an active lifestyle!

Naioca Pro

This is a performance-driven skate model that offers maximum board feel, stability, and control.

Its standout detail is the double-wrapped rubber foxing for added durability, allowing it to withstand intense riding.

A simple look combined with functionality and toughness makes it a must-have for serious skaters.

Oca Low (Canvas/Suede)

The classic model Oca Low features a sleek, minimalist low-cut silhouette.

Available in both canvas and suede versions!

The canvas model is handcrafted using sturdy materials—perfect for casual outfits.

The suede model uses soft, high-quality suede that molds comfortably to your foot, combining sophistication and comfort.

Uba Pro

The Uba Pro is CARIUMA’s first model featuring a cupsole construction, offering exceptional durability and impact protection.

Triple stitching enhances toughness, while maintaining flexibility and support—built to handle all kinds of movement.

Its design evokes classic 90s skate shoes, merged with CARIUMA’s signature minimalist style—a true hybrid model.

Recommended not only for skaters but also for those seeking a rugged look that fits into street fashion!

Luan Pro

The Luan Pro is a signature model born from a collaboration with Brazilian professional skateboarder Luan Oliveira.

A high-performance shoe that merges CARIUMA’s innovation with Luan’s spirit. It’s perfect not only for those who are passionate about skateboarding but also for anyone who loves street culture and refined design.

Sustainable Materials and Ethical Manufacturing

CARIUMA puts great effort into reducing environmental impact through its choice of materials and production processes.

✔ Most plastics used are recycled
✔ Natural rubber is harvested without harming trees
✔ Renewable materials such as bamboo, sugarcane, and cork are used
✔ Leather and suede come from by-products of the meat and dairy industries
✔ Shoe boxes are made from 100% recyclable paper

The brand also uses eco-conscious adhesives and dyes to further minimize its environmental footprint.

Planting Two Trees for Every Pair Sold

For every pair of shoes sold, CARIUMA plants two trees in the Brazilian rainforest—a continuous effort to give back to nature.

This means customers are also indirectly supporting conservation efforts just by purchasing a pair of sneakers!

Conclusion

“Sustainable, Comfortable, and Stylish.”

CARIUMA sneakers offer all of this and more!

Rooted in board sports culture and committed to environmental care, this brand combines minimal design and modern values—truly a perfect fit for today’s lifestyle.